If you don’t care much about marketing efficiency and rapidly growing your sales, Mailchimp will work just fine. If you want to save time, make your digital marketing more efficient and make money faster, ActiveCampaign is the professional tool for you! In case you are on the edge, here the apple to apple comparison of both software:
|# of subscribers||You pay for 1 subscriber per list. |
Note: if you have 1 email contact and you have it in 3 different lists, it will count as 3 subscribers!
|You pay per unique email.
1 email = 1 subscriber.
|# of Automations||(1) One||Unlimited
e.g. meeting set up and follow up
|Custom Branding||Yes, with paid account||Yes, default|
|Advanced Automation||Not available||Available|
|# of lists||Unlimited|
BUT every time you create a new list you duplicate the contact and you pay extra. It limits people from the proper identification of their contacts.
|Site Tracking||Not Available||Available
e.g. tracks subscribers’ behavior: what site page was visited and how many times.
|Chrome Extension||Not available||Add contacts straight from your Gmail!|
|Drag & Drop Email Designer||Available||Available|
|Free Email Templates||Available||Available|
|Calendar Scheduling tool integration||The integration is available on Mailchimp, BUT you would not be able to develop multistep automation with conditions like “follow up” in case they missed the meeting.||Available|
|Contact profile||Available with limitation||Unlimited contact profile e.g. gives you overall picture about the contact.|
|Contact profile view customization||Not available||Fully customization|
|Advance reporting||Not available||Available|
|Goals||Not available||“Goals” help stop automation after the goal was achieved.|
|Price||0-2k subscribers- Free|
0-500 - $10
500-1.5k - $20
1.5k-2.5k - $29
|0-500 subscribers - $15
500-1k - $29
1k-2.5k - $49